Meet Bret
I am Bret S. Beall, MS, PhD (Cand) and CEO of GOD-DESS. Welcome! I’d like to share with you part of my Path that has led me to you.
I was born in California’s San Francisco Bay area and lived there until I was seven. During this time, my family often took vacations to the seashore and to the redwood forests. There, I first felt the great interconnectedness of all life. At seven, I moved with my family to St. Louis, Missouri, where I continued my environmental interests (including growing houseplants). When I was twelve, we moved to the Ozarks of southern Missouri, where I lived on a farm and witnessed intimately the cycle of birth, life and death. We raised cattle, ducks, geese and rabbits, and I worked on our neighbor’s pig farm; we also grew a variety of produce and I first learned about preparing and preserving food. It was also at this time that I truly began acting on my interests in art, design and esthetics.
I did my undergraduate work in geology at the University of Missouri - Columbia, graduating with general honors and honors in geology; my coursework included a typical array of liberal arts courses (art, philosophy, history) along with the sciences (geology, physics, chemistry, biology, anthropology). By living in an off-campus efficiency, I learned the basics of simple cooking and living. After graduation, I went on to Masters and PhD work in evolutionary paleontology at The University of Michigan in Ann Arbor; my studies included geology, paleontology, biology, ecology and evolution, all presented within the framework of proper scientific methodology.
Ann Arbor has a terrific Farmer’s Market, which inspired me and helped me to act on my interest in ethnic cuisines and entertaining; this had to be done on a budget (given my graduate student salary) and efficiently (given my graduate student time requirements). I satisfied my artistic inclinations by doing extensive scientific illustration to accompany my original research. Teaching courses and speaking publicly at student seminars, at national and international meetings, and at various clubs and organizational meetings provided a level of excitement I had not experienced previously as I shared the information and data that I had collected. “Sharing” was the key, I realized, and this is when the seeds of GOD-DESS were planted.
I left Ann Arbor for Chicago’s Field Museum of Natural History to accept a position as Curatorial Coordinator of Mazon Creek Paleontology. My long hours working on both museum responsibilities and my own research required living both time-efficiently and cost-effectively. In a very short period of time, I realized I did not want to spend the rest of my life within the academic world. I had already experienced a high level of international success, praise and recognition, for which I am grateful (including making it into the Guinness Book of World Records, and having Johnny Carson make a joke about my research on The Tonight Show). I eventually left the rarefied world of paleontology. This is when the seeds of GOD-DESS began to sprout and grow. I spent the next decade in the field of not-for-profit healthcare association management, honing my skills in efficiency maximization, streamlining, prioritization, customer service, budgeting, organization, communication and simplification, and applying the rigors of my scientific training to the needs of my clients. My clients experienced extraordinary growth and profitability.
Although my salary was better than it was in academia, I still practiced my cost-efficient living, including preparing meals at home to eat at work. The hours were often very long, so time-effectiveness and efficiency-management continued to be important, if not vital. I traveled extensively in my various roles (including organizational representative, event organizer, executive manager, and lecturer); often, I tacked on vacation time to cost-effectively explore the various cities and regions that I was fortunate to visit, which further enhanced my travel planning skills. On my own time during this decade, GOD-DESS grew into a fledgling company, relying on the empiricism of my own experiences and my research.
After more than a decade of helping my clients experience almost 900% budgetary growth, 900% membership growth, 400% meeting attendance growth, and enhanced visibility that cannot be quantified, I knew it was time to become my own boss and devote myself 100% to GOD-DESS.
I believe we are always in the right place at the right time. Because of that belief, everything that I do, whether paleontology, or executive healthcare management, or lifestyle counseling, I do well, to the absolute best of my abilities. A lifetime of experience and research has now created GOD-DESS and everything it can do for you. I thank the Universe. I thank you for joining me here at GOD-DESS. How may I help you?